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Public trust in government, business leaders falls


Public trust in government, business leaders falls, ++NIGHT SHOT++
1. Richard Edelman, president and chief executive of Chicago-based public relations firm Edelman, walking from car into hotel
++INTERIOR SHOTS++
2. SOUNDBITE (English) Richard Edelman, President and CEO of Edelman:
“We have a tremendous crisis of leadership. You know, trust in institutions seems to be rising, recovering from its lows of the last few years, but the trust in leaders in abysmally low. And, actually, it’s because people perceive that leaders cannot tell the truth. Only 18 percent believe a business leader can tell them the truth in a complex situation, and 13 percent for government. That is a crisis.”
3. Wide of Edelman talking
4. SOUNDBITE (English) Richard Edelman, President and CEO of Edelman:
5. “Japan and (South) Korea are among the most distrusting countries in the world. They look more like Western European countries now in the trust data, and that’s a new finding. Japan because of Fukushima, and Korea because of distrust in business, and the fact that they just have had an election with a new change of government.”
6. Cutaway of Edelman’s hands
7. SOUNDBITE (English) Richard Edelman, President and CEO of Edelman:
“Banking is the least-trusted industry in the world, and it’s really had a terrible drop in five years. We can actually see that it’s reached bottom in Western Europe and the US, with some recovery. But, in fact, people actually see that the bonus culture, the sense that people have the wrong incentives, that’s the cause – but also that they’re unhappy with banks’ performance, particularly on credit for small business.”
8. Wide of Edelman in hotel lobby
STORYLINE:
Politicians and business leaders are experiencing a crisis of leadership because the public no longer trust them to tell the truth, an international survey said on Tuesday.
Fewer than one in five people believe business leaders, and barely one in eight trust politicians, according to the 2013 Edelman Trust Barometer, released at the World Economic Forum in Davos, Switzerland.
The report was issued by the Edelman public relations consultancy.
“We have a tremendous crisis of leadership,” said company president and CEO, Richard Edelman.
“Trust in leaders in abysmally low. And, actually, it’s because people perceive that leaders cannot tell the truth. Only 18 percent believe a business leader can tell them the truth in a complex situation, and 13 percent for government. That is a crisis.”
The fall in levels of public trust comes in the wake of a series of high-profile political and business scandals.
A new development from this year’s survey was the emergence of Japan and South Korea among countries that don’t trust their leaders, Edelman said.
“They look more like Western European countries now in the trust data, and that’s a new finding,” he said.
“Japan because of Fukushima, and Korea because of distrust in business and the fact that they just have had an election with a new change of government.”
Edelman added that bankers came bottom of the league table in terms of public trust.
“Banking is the least-trusted industry in the world,” he concluded.
The most trusted business sector was technology, with a 77 percent credibility rate.
The survey quoted 31-thousand people in 26 countries.

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