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How can business leaders manage uncertainty?

How can business leaders manage uncertainty?, As the global economy heads back into crisis, business leaders are focusing on what they need to do to succeed in uncertain times. The challenge they face is that the dynamics of a balance-sheet recession are different from those of a traditional inventory-cycle recession, making it even more difficult to know how to react.

PA’s Managing Uncertainty survey provides some of the answers. The survey asked more than 200 senior business leaders from across the world how they responded to the financial crisis and what actions had proved most effective. We then analysed their responses by comparing them against total shareholder return (TSR) to establish which actions added value and which did not.

The highest performing companies responded faster than their competitors, removed inefficiency while protecting competitive advantage and planned to come out of the crisis with a considerably higher market share than when they went in.
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