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Business Leadership: Build your business like you build a family

Business Leadership: Build your business like you build a family, It’s not every day that you see the CEO of a successful, internationally-competitive company building his entire company culture on a ‘family first’ ethos. That doesn’t mean just his family first, it means the family of every person he employs.

However, it is this principle that Bruce Morgan of Greatsoft used to create a working environment where over half of the staff have been retained for over ten years – and the client churn is less than 2%. So it appears that, as much as company employees do, clients also thrive in a respectful, honest and supportive environment.

In this video extract from an in-depth 30-minute interview, Morgan speaks about the business success that comes from a somewhat un-business-like approach.

Watch the full-length interview here:

In partnership with FNB, Moneyweb presents this bespoke leadership video series with top business people. The interview draws on the person’s life, failures and the lessons they have learnt on their journey to the successful leadership positions they hold today.

Other business leaders share their stories here:,

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